In a strategic move to address evolving customer needs and enhance operational effectiveness, two renowned businesses, Martin Deerline and Agland, will merge to form Horizon Ag & Turf, effective July 31, 2024. This merger is expected to benefit both industries by introducing expanded inventories, additional product specialists, and the capability to offer more innovative solutions.
According to Cam Kay, the newly appointed CEO of Horizon Ag & Turf, the partnership marks a natural progression in building a stronger business focused on customers, staff, and suppliers—key pillars in the agricultural and turf industries. Both Martin Deerline and Agland bring nearly six decades of expertise in delivering premium brands and values-driven service, with the merger expected to amplify their shared goals.
As businesses like Horizon Ag & Turf continue to evolve, this merger offers a promising outlook for manufacturers like Tru-Turf and suppliers in the broader ecosystem. With expanded resources and streamlined operations, the newly formed entity is better positioned to offer more timely and effective solutions, potentially opening up new opportunities and markets across the industry.
This transition demonstrates how such collaborations can be a proactive solution to industry challenges, offering a renewed sense of stability and growth during periods of change. Tru-Turf wishes all the very best to Horizon Ag & Turf on this new journey.
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